Step 1: Start with the Reader, Not Your Product
People don’t care about your product, they care about their problems.
Tip 2: Use Curiosity Gaps to Pull Them In
Make them want to know what happens next.
Tip 3: Be Specific, Not Vague
Specificity creates trust and interest.
Tip 4: Create Urgency or Scarcity
Make them feel they can’t afford to ignore this.
People act when they fear missing out or when time is running out.
Tip 5: Ask a Powerful Question
Use rhetorical questions that tap into fears, desires, or frustrations.
Tip 6: Shock or Surprise Them (carefully)
Say something unexpected, but still relevant.
Sometimes, breaking expectations grabs attention faster than anything else.
Tip 7: Speak Emotionally, Not Just Logically
“People buy with emotion and justify with logic.”
