Step 1: Write to the reader, not about your product.
People don’t buy products; they buy the transformation the product will bring to their lives.
Step 2: Keep Sentences Short and Simple
Most people don’t read emails; they skim them. The shorter the paragraphs, the greater the chance the reader will understand the message.
Step 3: Use Numbers and Statistics to Build Credibility
People like numbers; they help measure impact and give the impression that you know what you’re talking about.
Step 4: Add a Story or Case Study (Social Proof)
The human mind remembers stories more than facts. Use a real customer story or a scenario the reader can relate to.
Step 5: start with their pain and end with your solution
Start with the feeling of pain and end with a feeling of comfort and success.
