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Step 1: Write to the reader, not about your product. People don’t buy products; they buy the transformation the product will bring to their lives. Step 2: Keep Sentences Short and Simple Most people don’t read emails; they skim them. The shorter the paragraphs, the greater the chance the reader will understand the message. Step […]

Step 1: Start with the Reader, Not Your Product People don’t care about your product, they care about their problems. Tip 2: Use Curiosity Gaps to Pull Them In Make them want to know what happens next. Tip 3: Be Specific, Not Vague Specificity creates trust and interest. Tip 4: Create Urgency or Scarcity Make

When Volvo wanted to stand out, it didn’t talk about speed, strength, or features like other car brands. Instead, they said something different:“We support actions that protect people and the planet.” The same product can be purchased for different reasons depending on the motivation. Whether it’s functional, such as mobility, or emotional, such as a

You can’t target women and men the same way in your landing pages. When targeting men, focus on practicality, efficiency, and clear benefits when targeting women, build emotional connection, celebrate self-expression, and community

People remember sensory experiences more. Instead of simply writing “excellent coffee,” Nestle wrote “wake up and smell the Nescafé”. Adding the sense of smell resulted in: You too! Make sure your writing engages your audience’s senses!

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