Try This One Trick Nestlé Uses to Sell More.

People remember sensory experiences more.

Instead of simply writing “excellent coffee,” Nestle wrote “wake up and smell the Nescafé”. Adding the sense of smell resulted in:

1. * Improved memorability
2. * Increased emotional connection
3. * Stronger brand recall
4. * Heightened user experience

You too! Make sure your writing engages your audience’s senses!